Let's face it, every type of business out there is fighting to pull in more customers and make more sales. If you are in a business that needs your potential customers to actually call you, then you are going to need a marketing campaign that is going to blow people out of the water! For your campaign to be successful you will need potential clients to remember your business name, and once they know that, they also need to know how they can contact you.
Give your phone number the power of your brand name. This is the power of a phone word. Phone words help people remember phone numbers simply by remembering the brand name or the service your company provides.
So how does a phone word work? The person just needs to remember the name of the company or the brand, and click the numbers corresponding to the letters in their cell phone or telephone keypad. Phone words, also known as phone names, enable your advertising to become more memorable.
If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.
If you still are not convinced, then let's look at the facts, and decide how effective phone words really are!
- Phone words are 14 times easier to remember than an entire phone number.
- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.
- Advertising results in the U.S. as well as the U.K. have increased 350% simply by using phone words! As if 100% was not enough!
- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.
- Phone words are another way of telling your customers that you care. The whole point of advertising your phone number is so people can remember it!
Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!
How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.
One of the great features they provide is a tool that helps you find and select an appropriate phone word. The most effective phone words are generally those that include your brand name or the key service for which you are known.
So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.
Because of the results and the success experienced by companies employing phone words in the United States, the use of phone words is now booming in Australia. Many major companies are seeing excellent results thanks to the power inherent in phone words. Just think what a phone word could do for your business.
Give your phone number the power of your brand name. This is the power of a phone word. Phone words help people remember phone numbers simply by remembering the brand name or the service your company provides.
So how does a phone word work? The person just needs to remember the name of the company or the brand, and click the numbers corresponding to the letters in their cell phone or telephone keypad. Phone words, also known as phone names, enable your advertising to become more memorable.
If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.
If you still are not convinced, then let's look at the facts, and decide how effective phone words really are!
- Phone words are 14 times easier to remember than an entire phone number.
- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.
- Advertising results in the U.S. as well as the U.K. have increased 350% simply by using phone words! As if 100% was not enough!
- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.
- Phone words are another way of telling your customers that you care. The whole point of advertising your phone number is so people can remember it!
Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!
How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.
One of the great features they provide is a tool that helps you find and select an appropriate phone word. The most effective phone words are generally those that include your brand name or the key service for which you are known.
So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.
Because of the results and the success experienced by companies employing phone words in the United States, the use of phone words is now booming in Australia. Many major companies are seeing excellent results thanks to the power inherent in phone words. Just think what a phone word could do for your business.
About the Author:
About the author: Buck Thompson provides details on phone words on his website where you can learn more ways to improve the effectiveness of your marketing campaigns with telephone words.
