Email List Building

By John Anghelache

Your email subscriber list is where the money is at.

Ever hear that before? Online direct marketers know the key to big money is to build a big, responsive list. Then to "monetize" the list for maximum profits.

The question is... "How?"

I'll share with you a proven strategy for making maximum money from your email list. Before we get going, it's crucial for you to understand the mindset of the typical person who joins an email list.

Email subscribers want good information. They want it frequently without getting overwhelmed with emails. And they expect to get pitched.

The people on your email list want you to contact them. So you need to set up an autoresponder email series. They also want you to send them good, practical and valuable content. Usually, in the form of an electronic newsletter or ezine. Finally, they expect to get sales offers. Which is how you make your money.

Your ezine should go out every week. You can add ezine messages to your autoresponder for a full year on a weekly basis. Pack these weekly ezines with valuable info.

During each week you also work in separate emails that contain offers.

A good mix is two to three offers per week. Autoresponders have an email broadcast feature which lets you write up an email and send it out right away.

You can start out by promoting products you affilite with. It's a good idea to send out two or even three offers for the same affiliate product in a one week period.

The following week I go to product number two. And so on and so forth. Repeated offers for the same product increase sales. But there's another big benefit.

At the end of ten to fifteen weeks I look at which of the affiliate products sold best. I take the two or three best sellers and create my own version of the product. I'm talking about information products in this case.

In a few short months, you'll have a bunch of your own hot sellers. Plug the promotions for these products into your autoresponder series.

Keep track of sales. Because before long you'll notice that one of those products you created is bringing in lots of sales. Take that product and create a high priced tele-coaching program.

By the way, it's just as hard (and takes just as much work) to sell a low priced product as it does a high priced product. So you may want to leapfrog right to creating a high priced coaching program.

Do this over and over again and you'll probably be making six-figures from your list.

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