Marketers working on ad campaigns would do well to remember the unique power of multimedia presentations. Regardless of whether your advertisement is to be played on television, on the Internet or online, an audio-visual element can be quite helpful in boosting the effectiveness of your marketing. On the graphical end, you will want to ensure that all of your logos, photography, and video shoots all creatively and professionally done. In regard to the audio element of a multimedia presentation, one cannot underestimate the advantage bestowed upon marketers who hire distinctive, professional voice over actors and actresses.
When you're putting together any sort of marketing, be it an ad campaign or simply a preliminary plan, there are many areas in which a voice over artist can prove invaluable. Remember that just because an individual is a natural, skilled public speaker doesn't mean that they have a suitable voice for radio, TV airplay, or an online podcast-- voice acting isn't just talking; voice actors and actresses are skilled professionals, and believe me when I say that this shows. Finding the perfect voice professional for your particular job is simply a matter of strategically interviewing and sourcing prospects. Here are a few areas in which professional voice talent can be helpful.
Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.
Business videos. Companies making presentations to important clients will often incorporate video elements that, for example, introduce new products, or promote existing ones. Professionalism is doubly important when you're presenting to an audience of your business-minded peers. By enlisting the help of a voice actor or actress for the narration on a business video, you can rest assured that the end product will exhibit the sheen of high quality.
Training videos or tutorials. Videos made to be used with your new hires, introducing them to the organization or training them in aspects of their jobs, are also great places to put your best foot forward with professional voice work.
Telephone recordings and answering services. If your business has an automated answering services as part of the sales and ordering departments, consider hiring professional talent to represent your brand. This is especially important in an professional environment where you want to leave callers with a positive impression. Telephone recordings may be brief, but those few minutes can make a big difference to potential customers and clients.
Online videos: Videos on the Internet are a great, cost-effective way to get your message out to a virtually limitless audience of prospective customers, but this all adds up to nothing if your advertisement doesn't deliver that message in an effective manner. Part of communicating your message effectively is communicating it in the right voice: the voice of a professional.
In any of these situations (and many more), hiring professional voice actors will prove a highly beneficial way of increasing the power and reach of your marketing message, and ensuring that your presentations are as powerful as they can be.
When you're putting together any sort of marketing, be it an ad campaign or simply a preliminary plan, there are many areas in which a voice over artist can prove invaluable. Remember that just because an individual is a natural, skilled public speaker doesn't mean that they have a suitable voice for radio, TV airplay, or an online podcast-- voice acting isn't just talking; voice actors and actresses are skilled professionals, and believe me when I say that this shows. Finding the perfect voice professional for your particular job is simply a matter of strategically interviewing and sourcing prospects. Here are a few areas in which professional voice talent can be helpful.
Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.
Business videos. Companies making presentations to important clients will often incorporate video elements that, for example, introduce new products, or promote existing ones. Professionalism is doubly important when you're presenting to an audience of your business-minded peers. By enlisting the help of a voice actor or actress for the narration on a business video, you can rest assured that the end product will exhibit the sheen of high quality.
Training videos or tutorials. Videos made to be used with your new hires, introducing them to the organization or training them in aspects of their jobs, are also great places to put your best foot forward with professional voice work.
Telephone recordings and answering services. If your business has an automated answering services as part of the sales and ordering departments, consider hiring professional talent to represent your brand. This is especially important in an professional environment where you want to leave callers with a positive impression. Telephone recordings may be brief, but those few minutes can make a big difference to potential customers and clients.
Online videos: Videos on the Internet are a great, cost-effective way to get your message out to a virtually limitless audience of prospective customers, but this all adds up to nothing if your advertisement doesn't deliver that message in an effective manner. Part of communicating your message effectively is communicating it in the right voice: the voice of a professional.
In any of these situations (and many more), hiring professional voice actors will prove a highly beneficial way of increasing the power and reach of your marketing message, and ensuring that your presentations are as powerful as they can be.
About the Author:
About the Author: Terry Daniel is a Professional Voice Over Artist from Minneapolis, MN and Has Provided the Voice Talent for Dozens of Companies and Agencies Since 1991.
