Everyone can have a website these days, but it takes talent to get a lot of traffic without spending a lot of money. It is not all about traffic, but the right kind of traffic. It all starts with a well thought out marketing strategy.
There are many ways to increase traffic to your start up website. You are only limited by your money, time, and creativity. In order to be successful in your advertising there are some steps you need to take before begining.
The best rule of thumb to successful internet advertising is to remember that quality trumps quantity any day of the week. What this means to you, is that by focusing your marketing efforts on those customers that are more likely to by your product than those who might just be passing through is a much wiser investment.
Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.
Now that you have thought about the type of people you want to advertise to you need to find them. One possibility is hooking up with one of the hundreds of websites that generate lists of people, organized by their expressed interests. Those lists will enable you to focus your advertising and increase traffic.
These websites are much easier to find than you might initially think, and are usually very affordable. Reputable mailing list merchants will have email lists that are readily available categorized based on past purchases and major life events, and a variety of other variables obtained from surveys or public data. Many of these lists will come with a guarantee if the address information is incorrect so you arenat wasting your advertising dollars on a mailbox no longer in use.
Even though email lists are a very cheap and effective way to increase traffic, but some precautions are also needed. In order to conform with the spam laws you must include a unsubscribe link near the bottom of the message. That simple link will keep your messages legal! Usually, however, your list will contain more potential buyers than unsubscribers.
Using targeted email advertising has proven itself to be the best way to get more website traffic quickly and effectively. This form of advertising is the best way to get your name and brand in front of people that are ready and able to buy and is the best way to maximize the return on your investment.
There are many ways to increase traffic to your start up website. You are only limited by your money, time, and creativity. In order to be successful in your advertising there are some steps you need to take before begining.
The best rule of thumb to successful internet advertising is to remember that quality trumps quantity any day of the week. What this means to you, is that by focusing your marketing efforts on those customers that are more likely to by your product than those who might just be passing through is a much wiser investment.
Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.
Now that you have thought about the type of people you want to advertise to you need to find them. One possibility is hooking up with one of the hundreds of websites that generate lists of people, organized by their expressed interests. Those lists will enable you to focus your advertising and increase traffic.
These websites are much easier to find than you might initially think, and are usually very affordable. Reputable mailing list merchants will have email lists that are readily available categorized based on past purchases and major life events, and a variety of other variables obtained from surveys or public data. Many of these lists will come with a guarantee if the address information is incorrect so you arenat wasting your advertising dollars on a mailbox no longer in use.
Even though email lists are a very cheap and effective way to increase traffic, but some precautions are also needed. In order to conform with the spam laws you must include a unsubscribe link near the bottom of the message. That simple link will keep your messages legal! Usually, however, your list will contain more potential buyers than unsubscribers.
Using targeted email advertising has proven itself to be the best way to get more website traffic quickly and effectively. This form of advertising is the best way to get your name and brand in front of people that are ready and able to buy and is the best way to maximize the return on your investment.
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