Finding Good Joint Venture Partners on Article Directories

By Stu McLaren

I was asked a great question the other day that I just had to share with you. Here is how it went; "I am looking to setup joint venture partnerships with people that I found off of article directories. There are such a wide variety of people on there. How do I know which of those people are worth pursuing?" Within this article is my response to that person.

That's correct - when there are so many different kinds on people on article directories, you need to find a way to filter the reliable guys from the unreliable ones. I myself have developed a whole filtering system and one of the first rules is about the vibes I get from the other person - are the vibes good or bad? Also, are they looking for a long-term cooperation or not?

I like to do business with people who are interested in long-term relationships. I am not a quick fix guy. I do not like a relationship where we are together for one short period and then that is it. I am always looking for that. I am looking to see if they have created partnerships or done projects together with other people in the past? If they have, then I would even go as far as contacting some of those people.

A couple of weeks ago I was contacted by a very well-know marketer. He wanted me to be an affiliate manager for him. The first thing I did after our first conversation was over was to contact an acquaintance I knew had worked with him in the past. My acquaintance told me many things about my potential partner and this information was more than useful to me.

The other thing to look for is, "How do they market to their customers?" Jump on their list. How do they communicate with their list? Do you get a good feel by the way they send out emails and write and so forth.

Then, the other thing, this is probably an extreme step but it depends on what you are looking to do with the person, is become a customer of their's first. How are you treated when you are a customer? That will give you a lot of insights as well.

A good way to see a potential JV's conversion is to join their affiliate program because you can see exactly how many people you send to their website and how many people buy. So you could see if it is a good selling product just by becoming an affiliate of them and then marketing their own product.

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